A few years ago, we thought about trying out a Look-of-the-Month feature online. It seemed like a good way to get exposure for some of our one-of-a-kind pieces that never make it into our library of images.
It was clear that we didn't have the time or resources to do it like our normal photo shoots, each of which can take many months from concept to final images. Among other things, finding and scheduling a model every month would have added significantly to the burden of getting the image ready. In practical terms we needed someone who could always be counted on to be available for a quick half-hour photo session at a half-hour notice. The only such person was..... me!
Although I have modeled for other labels in the past, I had never modeled my own garments before. For the first time, I was appearing in a Rangoli image, and I was a little nervous. It turned out OK, people generally seemed to like the feature. We only ran it a few times though.
We do it a little differently now, but I thought you might enjoy these earlier looks as well!
Prema Florence Isaac