I have been designing since I was a child growing up in Auroville. I opened my Rangoli Atelier here in 1999. Since then I have been fortunate to have thousands of clients from all over the world. I am grateful to all of you for supporting my passion, and proud to create items that are world-class in terms of design, materials, and craftsmanship.
From early on, I have been drawn to the diaphanous, textured handloom fabrics of the Jamdani tradition. They allow me to express myself with colour, texture, transparency and layering. Although I use various textiles in my designs, Tangail and Jamdani remain my signature fabrics.
For more than a decade, I have been traveling to Bengal to collaborate with the artisanal Tangail communities outside Kolkata. I commission custom fabrics directly from the weavers. These textiles, designed at my Atelier, require the most technically demanding weaves, the finest yarns, and the most refined colors. This challenges the weavers to produce their most beautiful work, all at fair trade prices. I believe this is the most sustainable way to keep their tradition alive.
You can see my work with Tangail in my line of one-of-a-kind Art Wear pieces, as well as in the styles that use our in-house designed, custom-woven fabrics. Scarves are a natural fit for custom weaves, and I have been designing my own for many years.
My love of movement and dance is reflected in a line of yoga / dance / leisure wear that is made from the finest modal jersey. I also have a line of every day wear for which I have used a variety of textiles from viscose to voile.
Prema Florence Isaac